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„There is no second
chance
for a first impression“ |
You could say, the title makes the film.
Television audiences decide in the first minute
whether they want to continue watching. Whether
the title is lit up or animated, most importantly it must
convey the sense of the whole film. Thus the film and title
are strongly impressed upon the viewer’s memory. Moving
letters and graphics visually convey complex interactions.
Much information is thus elegantly conveyed to the audience.
For instance, we captured on film the administrative processes
of the Deutsche Bank for use as a training film. Intricate
animations
allowed us to create a short ’film within a film’.
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| Service Center
PBC (Deutsche Bank) |
We at OVAL created the intermediary animated clips
for the film directed by Thomas Schlottmann introducing
the Service Center PBC (Deutsche Bank). The framework
of our creations were the existing corporate styles
(colours, typesets) of the Deutsche Bank; the animations
revisit the information in a modern, cosmopolitan
and professional context. The DVD and VHS covers,
mirroring the same style, complete the picture.
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| "Is Europe
Going To Hell?" |
The documentary „Is Europe Going To Hell?“
develops a dramatic art through its portrayal of the
relationship between politics and religion, which
is mirrored in miniature by the title animation. The
motif of the church window is drawn through all media
including the Internet site and DVD cover.
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The title of „Fisher of Men“—a documentary
about modern missionaries in New York— is presented
in neon over a night time scene in New York, to illustrate
the recruiting character of these groups.
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